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How to build trust and a great profile: “Hello I am from your council”

Elizabeth Bird, LGIU Associate

  • 22nd May 2025
  • England & Wales Northern Ireland Scotland
  • 11 mins read

This briefing aims to guide local councils on rebuilding public trust in the face of increasing online negativity and misinformation. It explores the reasons for declining trust and provides strategies and case studies for proactive social media engagement, transparency, and community collaboration to counter this trend.

A red circle with an image of a man walking and the word 'trust' over his face

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