Vacancy: Membership and Marketing Coordinator

Working For:

LGIU International Limited

Location:

Office-based in London or Edinburgh, or remote

Salary:

£23,000 to £25,000 per annum

The LGIU (Local Government Information Unit) is a leading cross-party membership body and think tank supporting innovation in local government. We are passionate about promoting collaborative, democratic local decision-making and ensuring that local government has the information, ideas and networks it needs to drive positive change. We have members across the UK, Ireland and Australia and are in the process of launching a news service for local government globally. We leverage this international scope to share innovative ideas and connect policy-makers around the world.

We are looking for an outstanding individual to join our LGIU International team to support member engagement and outreach as we expand into new territories and to help develop marketing activities to understand and reach new audiences. The role carries excellent prospects for the right candidate to work in the publishing and local government spheres.

About the role

This role will give you the opportunity to work across different aspects of a busy think-tank, including: membership relations, liaison with councils, policy and communications. You will be helping to coordinate our membership activities alongside the Head of Membership Operations and Marketing. This team sets the strategy, reports on progress, deals with client enquiries and supports the Relationship Managers in engaging with members in their patch. The member outreach itself is distributed, with staff across the organisation looking after a region each in addition to their other duties.

Daily responsibilities will include:

  • Helping to recruit new LGIU members and build strong relationships with existing ones;
  • Onboarding new members and free trialists;
  • Supporting regional relationship managers with gathering intelligence, drafting emails, arranging meetings and boosting user signups;
  • Tracking membership activity and tasks, and reporting to the monthly membership meeting;
  • Responding to member queries in a timely manner;
  • Maintaining and circulating key membership information including payment of invoices;
  • Contribute to the development of marketing strategies to reach new and existing audiences.

About you

The right person for this role won’t necessarily have a specific background or set of experience, but we envision this being ideal for someone who is educated to degree-level and already has at least a year’s work experience, potentially in something like account management, member/client engagement, marketing or business development. Experience or knowledge of local government would be a big help, but is not necessarily an essential as we can train you up.

You will be:

  • Enthusiastic about local democracy – we are passionate about providing the best service to our local authority members, so even if you haven’t already worked in local government, you’ll be enthusiastic about the idea of promoting excellent public services and championing local democratic engagement, and be willing to learn all about the sector.
  • Commercially savvy – you’ll be able to spot opportunities for recruiting new members by keeping an eye on news within the sector and also by joining up activities within LGIU (eg event attendance). You’ll also be attuned to potential issues with existing members and find ways to keep them on board.
  • Knowledgeable about marketing – marketing will play an increasingly important role as we expand into new markets. This encompasses everything from understanding our new audiences, creating products and services that meet their needs, reaching these audiences online and in person and creating benchmarks for our progress, so you’ll need to have a solid grasp of marketing concepts and strategies.
  • Analytical thinker and strong communicator – we need someone who can synthesise new information, seek out answers to complex questions and articulate their thoughts clearly in written and spoken form. You will have a very high standard of written English and strong attention to detail.
  • Self-motivated and organised – we are a small team with lots to do, so you’ll be able to throw yourself at new problems and spot opportunities for helping out with our wider work. We are all working remotely at the moment, but even in normal times we often work outside the office (on trains, at home, in cafes) so it’s really important that you’re able to work independently, as well as in a team, and to be organised with your time.
  • Confident – as we grow internationally, we need to make sure we maintain our strong links with existing as well as new members. So we need you to be confident in communicating with a wide range of people in many different roles, understanding their specific challenges and helping them to engage with our services.
  • Digitally confident – we use a wide range of digital and online tools and you’ll need to be confident you can quickly familiarise yourself with new software, programmes and mailing systems such as Mailchimp, Trello, Slack, CRMs, WordPress as well as things like MS Office, Google Docs and Gmail.

Benefits

The role – this is a permanent full time position (35 hours per week) working for LGIU International with a salary of between £23,000 to £25,000pa depending on experience and location. We are committed to making sure our staff are paid more than the Living Wage. We offer the Nest pension plan.

Location – we are open to this role being fully remote, fully office based (we have offices in London and Edinburgh) or a blend of the two, so we are welcoming applications from candidates based in any location. In ordinary times there will be some travel required, predominantly across England, so this will need to be considered.

Flexible working – we support flexible working arrangements to promote a healthy work life balance so if you have a preferred working pattern we’ll do everything we can to accommodate it.

Holiday – you’ll get a very generous holiday allowance of 30 days per year plus bank holidays, well above the UK average.

Health and wellbeing – LGIU provides support through our corporate Health Assured membership, which includes free confidential counselling sessions and other mental health resources.

Learning – there are loads of opportunities to learn more about local government policy and politics and to develop your skills. You’re free to attend any of our learning and development sessions and we support staff to upskill through attending events and courses and through further study.

We welcome applicants from all backgrounds, ethnicities, sexualities, gender identities and ages. If you have a disability for which you need adjustments in the interview process or the role itself, please let us know so we can make sure you’re able to participate fully.

To apply submit a CV and a 300-500 word cover letter which outlines why you are suitable for the role, referencing the job description above, and why you want to work for LGIU (no generic cover letters please) and email to jobs@lgiu.org.uk for the attention of Debra Stanislas.

The deadline for applications is 5pm, Thursday 20th May. Interviews will take place via Zoom on Thursday 27th and Friday 28th May and we may also ask you to complete a short online assessment. The successful candidate will start as soon as possible, depending on their notice period.

Job Contact

If you have any questions about this role, please contact Debra Stanislas by emailing debra.stanislas@lgiu.org