State of the Locals 2025
Introduction
Each year, in the lead-up to local elections, LGIU commissions Ipsos to carry out polling on public attitudes towards local government in England. Based on conversations with our members, the questions in this survey reflect what we at LGIU believe to be the most important issues facing local democracy today.
This year’s polling also responds to the major changes to UK governance that have occurred in the past 12 months – and there have been many. Most prominently, there has been a change in government in Westminster, following the Labour Party’s victory at the July 2024 general election.
This is significant for several reasons. Firstly, it offered a chance to reset public trust in governance structures, which previous LGIU-commissioned polling by Ipsos has shown to have declined in recent years. More consequential for local democracy, however, the new administration is undertaking the most significant overhaul of English local government in a generation. Plans for the broadening and deepening of devolution deals and the reorganisation of two-tier authorities have rocked the sector and will transform both central-local relations and how local authorities engage their communities.
By gauging public awareness and perceptions of these reforms, whilst exploring broader issues of trust, accountability, and the power of local authorities to enact meaningful change, this polling provides a snapshot of the health of local democracy in England in 2025.
Executive Summary
- The public recognises the significant role that local government plays in everyday life, with the quality of public services directly attributed to the actions of councils and councillors.
- However, knowledge of how local government works is limited, and a majority lack trust in councils to act in the best interests of the people they represent.
- Nevertheless, local government is typically more trusted than central government – though this varies by age, gender and region.
- The views of local residents and elected representatives are seen as most important for local policy decisions, and there is a strong appetite for greater public involvement in these decisions.
- However, most respondents believe that it does not matter who makes these decisions, or where they are made, so long as they are the ‘right’ decisions.
- Knowledge of devolution is low with no real public consensus that local government reorganisation will lead to better outcomes.
- A greater proportion of respondents support two-tier local government than support the unitary authority model of service delivery.
- Opposition to local elections being postponed in cases of reorganisation is limited to 3 in 10.
- Directly elected Mayors are seen as more a good thing than a bad thing – the more knowledgeable people are the more positive they are about Mayors.
- The perceived benefits of Mayors include a regional voice in Westminster, greater accountability, community cohesion, increasing interest in local government among residents, and improved services and decision-making.
- Labour voters are more complimentary about Mayors, while older cohorts are most likely to oppose their existence.
Background
Between 28 March and 31 March 2025, Ipsos was commissioned by LGIU to survey a representative sample of 1,805 adults in England. Survey questions explored public attitudes towards local government in general, proposed reforms in the sector and the role of directly elected Mayors. Some questions are trended over time and some questions are new this year.
Trust in councils
Concurring with last year’s polling, the public continues to recognise the role of local authorities in impacting people’s lives. This recognition puts local councils above national government, businesses, the media, and the Civil Service in terms of their capacity to affect (a) people’s everyday lives and (b) the quality of life in local areas.

However, awareness of the precise role of local government officials is low, with levels of understanding of the work and decisions taken by councils and councillors being below that of Westminster MPs. At both levels of governance, the majority of respondents indicated that they had limited knowledge of the activity of elected representatives. Compared to 2024, the proportion of respondents indicating awareness at the local level has slightly increased, while awareness at the national level remains unchanged. There is nonetheless a clear absence of understanding of the function of both local and national democracy in England.

When asked in general terms about the activity of different tiers of government – including outside of their local areas – the majority of respondents do not trust local councils or councillors to act in the best interests of the people that they represent. However, the same is true for all tiers of government, and it is worth noting that local councils receive higher levels of trust than the UK government, Westminster MPs, and metro-mayors.

In terms of the extent to which respondents trust the different actors operating in their local areas to act in the best interests of local people, councils and councillors continue to receive higher levels of trust than central government, the Civil Service and national media, while local community groups, businesses and the police observe the highest levels of public trust. Last year’s polling found declining public trust in all the organisations we asked about across both the national and local levels. This year, we do not find such a reduction in trust, yet there is no indication of a recovery of trust levels to that which we observed in our 2023 poll, or prior. This is indicative of what may transpire to be a ‘new normal’ in terms of distrust towards local and national institutions, which will undoubtedly persist in the absence of effective action to ameliorate this discontent.

Across different subsections of the national population, women, older cohorts and non-graduates tend to exhibit lower levels of trust in councils. Similarly, London residents exhibit higher levels of trust in councils than those living in other regions. Trust – and by extension, distrust – in local government, is thus a phenomenon that varies both geographically and demographically in England. Any efforts to build greater public trust must therefore be sensitive to these differences.

Local influence over decision-making
When asked whose views are the most important for local areas, respondents identified the voices of local residents and councillors. This is a direct indication that survey respondents believe that the most important views exist at the local level, with those of MPs, the UK Government and the Civil Service perceived as of lower importance.
However, this varies significantly across different age groups: older cohorts are more likely to perceive local voices as of high importance, while younger generations are more likely to believe that views of MPs and the UK Government are of significance. In fact, among respondents, those aged 44 or below were more than twice as likely to attribute importance to the views of the UK Government than those aged 45 and over – at rates of 35% and 17% respectively.

Overall, there is overwhelming support for the notion that local residents should have influence over decisions that affect their local area. Equally, 54% of respondents agree that too many policy decisions affecting their local areas are made outside it – rising to 62% for those living in the North of England. However, the majority of respondents also agreed that it does not matter who makes the decisions, or where these decisions are made, so long as they are the ‘right decisions’. This presents a complicated picture of local influence over policy decisions whereby residents care firstly about decisions being ‘right’, yet also believe that the decision-making should be more localised with greater involvement of local voices.

Although 3% of respondents indicated that they are already actively involved in the decision-making process in their local council, 9% of respondents stated that they would like to become more actively involved in the future. Equally, 23% of respondents would like greater influence over decision-making, while 36% of respondents want to know more about how these decisions are made, although they do not want to be involved beyond that. There is therefore a significant appetite for more extensive involvement of the local electorate in the decisions made by local authorities.
Lack of public involvement in policy decisions provides fertile ground for disillusionment with local government. Where decisions are misaligned with public need, trust in local institutions suffers. Trust and public engagement are intrinsically linked, and efforts to tackle distrust in councils and councillors must, therefore, be based on greater involvement of the local electorate in policy decisions.

The quality of public services
As LGIU research has highlighted over a number of years, the dual pressures of cuts to local budgets and surging demand for state assistance have threatened local authorities’ abilities to provide high-quality frontline services.
It is therefore of great significance that this polling finds that 43% of survey respondents believe that the quality of locally provided services has worsened in the past five years. This result is highly related to the age of respondents, with increased age associated with the perception of worsened services. However, compared to last year, the proportion of respondents identifying worsened services is lower across all age groups, with a larger proportion now identifying the quality of services as staying the same over the past five years. Equally, among those aged 18-34, the proportion perceiving an increased quality of services has grown since last year, yet across all age groups this is only 13% of respondents.

Of the respondents who said that services have improved in the past five years, this improvement is attributed to a range of actors. Notably, the actions of local service providers – who operate externally from the local authority – and local community groups receive the most credit for this perceived improvement, though councils and councillors are not far behind. MPs, local media and the UK government receive the least credit.

Of the respondents who said that services have worsened in the past five years, this change in service quality is attributed largely to the UK government and the local council, while local community groups are seen as least responsible. Therefore, the blame for this perceived decline in service quality is shared across national and local levels of governance.

By separating out responses this way, this polling illustrates how local authorities can receive both credit and blame for changes in service quality – though this responsibility is also divided among several other major actors. Another striking result here is how local community groups receive credit for improvements in service quality but minimal blame for perceived worsening of service quality. This echoes the earlier observation that community organisations received the highest levels of public trust – they are seen to work towards, and achieve, the best results for local people.
Attitudes towards local government reforms
Deeper and broader English devolution was a key commitment made by the Labour Party in its manifesto and pre-election publication ‘Power and Partnership,’ which was later set out in greater detail in the Devolution White Paper of December 2024.
The White Paper also announced the UK government’s plans for local government reorganisation (LGR) in England. This set in motion the abolition of two-tier local authorities – those which are governed by upper-tier county councils and lower-tier district councils – in a move towards one streamlined tier of unitary authorities. Together, these reforms represent the most radical overhaul of local government in a generation.
Although LGIU has previously completed research into the opinions of local government officials on LGR – where we found low support for both the reasoning behind these reforms and the way in which the government is undertaking them – there has hitherto been a paucity of research into public perceptions of devolution and LGR. There is thus minimal information available on the level of public awareness or support for these profound alterations to UK governance.
This LGIU-commissioned Ipsos poll helps to fill this information vacuum, demonstrating that the majority of the public is unaware of the government’s plans for devolutionary reforms, with 63% of respondents stating that they have not been following these developments closely, or at all. Against a yardstick of geopolitical developments and contemporary popular culture events, this poll finds awareness to be markedly lower than ‘big’ news stories, and moderately lower than the recent Netflix hit Adolescence.

In response to the UK government’s plans for local government reorganisation, this poll also asked respondents which mode of local governance they believed to be the most effective. While 15% believed there to be no difference in the outcomes associated with local government arrangements, 26% of respondents supported the single unitary authority model for service delivery. Conversely, 38% believed that a combination of district and county councils delivering different services works best.
It should be stressed that this polling included both people who currently live in two-tier areas and those who do not. Further research is needed to really drill down into how people in different areas perceive different governance structures. But this polling does allow us to say that there is, across England as a whole, substantial support for exactly the system that is to be abolished under these reforms, with younger age groups being most likely to support two-tier governance arrangements. We should also note the proportion – 22% – who don’t hold a view on this issue, echoing the low level of public awareness and engagement with devolution reforms.
This is not clear-cut evidence of an active public opposition to the government’s plans, nor does this polling in and of itself constitute an argument against reorganisation. But it does show that we need to much more actively engage the public in the next stages of this process, to communicate the nature of the changes underway and the benefits they are intended to bring.

Following the publication of the Devolution White Paper, the UK government argued that it was necessary in some areas to delay upcoming local elections to facilitate reorganisation and devolution within the “most ambitious timeframe”. Despite high-profile condemnations of this decision by prominent politicians, this polling finds that the public do not hold strong views on these postponements. Although the majority of those surveyed who voted for Reform UK at the 2024 general election oppose the move, levels of both support or opposition are relatively low, with nearly half of respondents expressing a neutral view.

As set out in the Devolution White Paper, the UK government’s vision for the future of UK governance involves the universal coverage of strategic authorities, mainly governed by directly elected Mayors. This was also the preferred governance style of the previous administration, and the now cross-party support for the existence of regional mayors primarily arises from the belief that they improve accountability and pride in place. This polling largely supports this understanding. Nearly 2 in 5 respondents believe that directly elected Mayors are a good thing, while only 17% believe them to be a bad thing. The support for Mayors was highest among Labour voters and those aged under 35, and lowest among Reform UK voters and those aged 55-75. Overall, among those who stated in their earlier response that they had a good understanding of how decisions are taken in local councils, half support the existence of directly elected Mayors.

When looking further into this result, our polling highlights the reasons why the mayoral model enjoys this support. The positive impacts of having a Mayor were identified as providing a regional voice in Westminster, ensuring accountability, bringing communities together, making residents interested in local government, and increasing the quality of services and decision-making in local areas. However, opinion is roughly split on the question of value for money for the taxpayer. Overall, although the public are not ‘head over heels’ for regional mayors, they are more likely to support their existence than oppose them, with a wide range of positive impacts perceived by proponents.

Concluding thoughts from Jonathan Carr-West
This polling paints a complex picture.
The public recognises the significant role that local government plays in everyday life, with the quality of public services directly attributed to the actions of councils and councillors.
But we also see that overall, people are worried about a decline in local services, that they don’t understand how decisions are made, and that they don’t trust the people making them.
That’s not to say they don’t care; people want, above all, for the “right” decisions to be made, but they’re not neutral about who makes them. People overwhelmingly believe that local people should be involved in decisions about their areas, and a majority want to understand more about how decisions are made.
Councils are not exempt from a widespread collapse in trust in political institutions, but, crucially, they do receive higher trust ratings than central government.
This means that if we are to rebuild trust in our politics, then local government offers us the best platform from which to do so.
But we need to do this in a way that responds to people’s current lack of understanding and to their desire to know more about and be more engaged with decision-making. That, as we have consistently argued at LGIU, means that we need to enhance representational democracy with a relational model of governance that centers trust and collaboration with communities.
This is the context within which the government is launching the most significant restructuring of local government for half a century.
Ministers will be pleased to see in this polling high levels of enthusiasm for elected mayors and very limited opposition to postponing local elections in 2025. They will be less happy to see that only three in ten people are aware of their flagship devolution policy and that there are high levels of affection for the two-tier system they seek to abolish.
The next two years will be critical. Given the low levels of understanding both of existing governance arrangements and of proposed changes, there’s a real risk that devolution and reorganisation processes carried out at pace and without sufficient public engagement will exacerbate the current crisis in trust.
But there’s also an opportunity here: engaging communities in the creation of new structures and ensuring that those new strategic authorities and unitaries function in ways that effectively include local people could help us to rebuild the trust in political institutions we are currently lacking.
Perhaps the real insight from this polling is that, as ever, how you manage the process of change is as important as the outcome itself.
When announcing local government reforms, Angela Rayner, the Secretary of State for Housing, Communities and Local Government, stated that they must revolve around a “genuine relationship of equals … with clear outcomes local people will see and feel.” This report demonstrates that people do indeed want that sort of relationship. The challenge now is to make it real.
Local elections 2025 - one stop shop
This State of the locals longread is part of LGIU’s one-stop-shop of commentary, analysis and resources for the 2025 local elections in England.
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