Shape and share your message
Photo by Towfiqu barbhuiya on Unsplash
The course looked at the following:
- The importance of taking a strategic approach to your communications
- Managing your brand and reputation
- Understanding your audience and other stakeholders
- Shaping your corporate narrative
- Integrating digital and social media
- Designing an effective communications strategy
Course materials and outline
Course materials:
Slides Shape and share your message Jun23
Additional resources:
- Horizon scanning toolkit from Scottish Environmental Protection Agency: https://www.sepa.org.uk/media/
367059/lsw-b4-horizon- scanning-toolkit-v10.pdf - Horizon scanning case study from Government Communication Service: https://www.gov.uk/
government/case-studies/ horizon-scanning-case-study- point-of-care-manufacture - Stakeholder Mapping: power/influence matrix – Johnson and Scholes 1999; onion diagram – Mitchell, Agle, and Woods 1997
- Evaluation matrix from the Government Communication Service: https://gcs.civilservice.gov.
uk/publications/evaluation- framework/
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