This training and development day is an introduction and overview into working with the media.
The course will concentrate on developing an understanding of the different types of media, how to answer difficult questions in an interview, how to get your message across and what to do if it goes wrong.
Some sessions will be highly interactive and delegates will be encouraged to take advantage of the networking opportunities from the day.
Participants should answer a pre-session survey explaining their media experience and understanding as well as details of one possible forthcoming proactive announcement they will be involved in.
Welcome, coffee, introductions, ground rules and structure. We explore the different types of media, media jargon and what journalists need
1045 – 1200:
Interview ABC – the guide to successful media interviews and when to decline
Exercise 1: The proactive print Interview
- Delegates work on key messages before interviewing each other in pairs
- Feedback, identify any difficulties and provide tips and pointers
1200 – 1300: lunch
Exercise 2: Review videos of well-known people/ experts being interviewed on TV and radio, plus print and online stories.
How you might deal with an interview that went wrong, crisis comms and the defensive interview
Exercise 3: We simulate a breaking news story where the situation is unfolding, how to respond and when
- Learning points
- Recap key points
- 2-way feedback.