England & Wales

Webinar Workshop: An Introduction to using Social Media



Councillors and Officers often ask what is social media and how can it be used effectively to engage and inform citizens. This Webinar Workshop is a basic introduction to social media. It looks at the importance of engaging rather than just promoting and it briefly goes through the tools that both officers and councillors can use.

What is a Webinar Workshop?
A webinar Workshop is a workshop that is held online. The advantage of this is that you can join from your own home or your office and the minimum that you will need is a computer with an Internet connection. With just that you can listen to the Online Seminar and join in the discussion and ask questions by text

So what better than a topic to use a webinar workshop for than looking at the use of social media? So in this basic workshop that lasts for 90 minutes we will look at the importance of engagement and then look at the tools we can use and how.  The session will cover:

  • The importance of Engagement
  • Websites & Blogs
  • Facebook
  • Twitter
  • Google Plus & Linkedin
  • Youtube Videos
  • Webinars Themselves

This is a basic introduction and we hope to follow this up with further Webinar Workshops where we go through the tools we can use in more detail so that you will become familiar with what you can do and how you can use it.

The programme

11.00 Welcome & Introduction To Webinar
11.05 Video 1 – Importance of Engagement
11.10 Using Social Media To Engage
11.20 Creating A Website or Blog
11.30 Using Facebook
11.40 Using Twitter
11.50 Using Videos
12.00 Linkedin & Google Plus
12.10 The Use of Webinars
12.20 Questions & Discussion
12.30 Close



Francis Sealey, Founder of GlobalNet21, a former producer at the BBC for The Open University, Francis has extensive experience of engaging with local communities and the use of social media.
Who should attend?
This online event is open both Councillors and Officers who want to know more about social media. Complete novices are welcome.