England & Wales

Using social media: understanding the basics


Public and private sector organisations are using social media to manage their reputation and build new audiences.

LGiU believes in these digital tools and we’d love to share strategies that we’ve developed through working closely with our member organisations.

We are running three practical training events at our London offices in the first half of 2012. These training days will include sessions on:

  • finding where local people are networking online
  • building an audience through Twitter, Facebook and e-newsletters
  • using stats to assess the success of your communication

We are also running this event on Thursday 14 June.

The seminar is run by the LGiU’s online engagement lead, Rob Dale. Rob will individually email participants before the workshop to ensure content is tailored to the needs and of those taking part.

The seminar will be run by Rob Dale, LGiU’s Online Engagement Lead. Rob has is the author of LGiU’s 'Going where the eyeballs are' – a white paper on digital communication strategies in local government and has contributed a chapter to the Total Politics 'Guide to Political Blogging 2012'.
Who should attend?
Councillors and officers who want to increase their use of social media to engage with their local communities.