Using Social Media for community engagement and community leadership Seminar: Aberdeenshire



This seminar is kindly hosted by Aberdeenshire Council in partnership with LGiU Scotland.


Community leaders and staff with a role involved in engagement and consultation have a menu of ways to reach their communities, but social media is often neglected as an option.

Social media is not going to go away and certainly isn’t a fad and this means that if we really want to engage more people with ever decreasing budgets then we need to embrace social media as one of our tools.

This course will look at the most popular methods of social media, which are best for your personal needs and the needs for your organisation as well as the risks and the solutions to keep you both safe in your work as well as up- to- date with your methods.

Whether you are totally new to social media or are trying to decide which method works best for your needs this course has something for you.

Programme covers:

  • Using social media to enhance your community engagement strategies
  • Good and bad practice in using social media
  • Horses for courses – what types of social media are appropriate for you?
    • Twitter
    • Blogging
    • Facebook
    • Instagram
    • Websites


10:00-10:30    Registration & refreshments

10:30-10:45    Introductions

10:45-11:15      Engagement: What works and doesn’t work?

11:15-12:00      The benefits of social media

12:00-12:30     Social media: what is right for you?

12:30-13:15      Lunch

13:15-14:15       Overview of the most popular methods

14:15-14:45      Risks

14:45-15:00     Summary

15:00-15:30     Overview and questions

15:30                 Close


Trainer/facilitator: Maxine Moar Maxine has been involved in building local and national community engagement policies for over 10 years. She has been consulting community and using the results to work with partners organisations and elected members throughout that time. She has worked with successive Ministers and Home Secretaries, Department of Communities and Local Government and many local authorities across UK.  She is constantly developing methods to work with and engage communities in an ever changing world.
Who should attend?
  • Councillors who want to build on their work as community leaders and engage more with communities
  • Officers working in local government with a responsibility to engage and consult but are new to social media
  • Officers working to improve services for local people or have a remit to scrutinize or consult
  • Any organisation that wishes to learn what the possibilities of social media