England & Wales

Seminar: Developing a Commercially Aware Organisational Culture

In discussions with many authorities the need to develop a range of new and dynamic competencies to meet future demands and challenges is often to the fore.

A frequently sighted area is commercial awareness. But what does that mean in practice in terms of organisational culture, management style and individual skills. Is the organisation espousing the need for commercial thinking but at the same time putting barriers in the way?

This workshop is an interactive opportunity to develop your awareness and understanding, share experiences and opportunities and stimulate ideas and possibilities.

Although touching on commercial ‘options’ the workshop is more about creating a shared understanding to go beyond the rhetoric and build a culture that supports this aspect of organisational change.


Key Outcomes

  • A clear understanding of what commercial awareness means in practice
  • Developing strategies to move towards an appropriate commercial model and culture
  • A chance to generate ideas for specific commercial activity
  • Considering organisational changes that may be required


09:30     Arrival and registration

10:00     Welcome and Introduction – Clarifying workshop and individual goals

10:15     What is it? – Developing a shared understanding

10:30     Commercial Strategy – What is the organisation trying to achieve. Demands,  constraints and choices. The cost, time, quality paradox and how to use it

11:15     Break

11:30     Creating a culture that encourages rather than blocks and stifles

Service users as customers

12:45     Lunch

13:30     A creative, commercial approach to solving strategic or operational problems

14:15     Understanding how commercial models may help analysis of options.

14:45     Break

15:00     Understanding cost v value

Risk management

Understanding the commercial impact of hard to measure factors e.g. reputation or  staff motivation

15:50     So what next for you?

16:00    Close

Who should attend?

The workshop is intended for Managers and Members looking to develop responses to the challenges faced by Authorities. It is also useful for those with strategic roles in organisational change and policy making. It will also be useful for managers in areas moving into a more commercial environment who are seeking to get to grips with it.


Keith Crampton, Wiz Training and Development Ltd.

Keith is an experienced trainer, coach and facilitator specialising in Local Government but with experience in private sector organisations as well as charities. Specialising in organisational and culture change Keith has worked with Authorities of all types. His experience before forming Wiz was as a Training and Organisational Development specialist working in both Local Government and the NHS. He brings an enthusiastic and engaging approach coupled with a focus on achieving real improvements in individual and organisational performance.