Public sector comms trends Mon, 28 Sep

This event is exclusively for LGIU member councils and is free to attend.

How people consume information is changing fast. From user-generated and creator-led content to AI, traditional approaches to public sector communications are being challenged.

This practical session will explore the key trends shaping public sector communications, and what they mean for local authorities, councillors and officers.

We’ll explore how councils can make communications feel more human and authentic, work effectively with content creators and partners, use new channels and formats, and build trust in an increasingly noisy information environment.

Key outcomes

• Understand the key trends reshaping public sector communications, including creator-led content and AI, and their implications for local authorities.
• Learn approaches to enhance authenticity and build public trust through more human-centred communications.
• Explore effective collaboration with content creators and partners to extend reach across new channels and formats.
• Gain practical, applicable insights to inform communications planning within your organisation

Who should attend?

This session has been developed for officers and councillors at all levels who are interested in the key trends shaping public sector communications.