England & Wales, Global, Ireland, Scotland HR, workforce and communications, Personal and organisational development

Online Training: Developing a ‘Commercially’ aware organisational culture


The pandemic and the challenges it has created in terms of service delivery and staff wellbeing has rightly been the focus over the last year. But as Authorities emerge from this facing pre-existing and new financial pressure there will still be a need to weave a broader financial awareness into organisational culture. Communicating and engaging with people about what this means in a Local Authority context, considering social value, cost awareness and ways to maximise income.

This will go to the heart of any major transformation programme as will developing existing and new dynamic skills enabling a more commercial approach. What does that mean in practice in terms of organisational culture, management style and individual skills? Is the organisation espousing the need for commercial thinking but at the same time putting barriers in the way

This workshop provides a foundation of understanding about what a commercial approach may mean in practice and the options available. It is an interactive opportunity to consider the kind of culture that needs to be developed and the ‘cross over’ commercial skills required.

Key Outcomes

  • A clear understanding of what it means and the implications for your organisation
  • A chance to explore the development of an organisational culture and leadership behaviour appropriate for the challenges of a commercial approach
  • Generating ideas for specific commercial activity and planning the next steps to make them a reality.


09:30 Welcome and Introduction – Clarifying workshop and individual goals
09:45 What is it? – Developing a shared understanding and communicating this through employee engagement
10:15 Linking a more commercial approach to Council priorities, Organisational Development and Culture Change
10:30 Creating a culture that encourages rather than blocks and stifles,

Re-visiting a focus on ‘customer service’

11:00 Break
11:15 A creative, commercial approach to solving strategic or operational problems
11:45 Applying commercial models in the public sector context
12:15 Organisational and personal actions and next steps



Keith Crampton

Keith is an experienced trainer, coach and facilitator specialising in Local Government but with experience in private sector organisations as well as charities. Specialising in organisational and culture change Keith has worked with Authorities of all types. His experience before forming Wiz was as a Training and Organisational Development specialist working in both Local Government and the NHS. He brings an enthusiastic and engaging approach coupled with a focus on achieving real improvements in individual and organisational performance.

Who should attend?

The workshop is intended for those looking to develop organisational responses to the challenges faced by the Authority. It is useful for those with strategic roles in organisational change and policy making. It will also be useful for managers in areas moving towards a more commercial approach who are seeking to get to grips with the approach to use.