Engaging with the media Tue, 23 Jun

The session aims to equip participants with the confidence, skills and practical techniques needed to communicate effectively with journalists and represent their organisation and position positively. It offers a valuable refresher for those with existing experience and a clear introduction for those new to media engagement.

Key outcomes

• Understand how the media operates and what journalists need
• Prepare for media interviews and anticipate challenging questions
• Deliver concise, confident and consistent messages
• Handle difficult or unexpected media situations
• Avoid common pitfalls when speaking to the media
• Build confidence

Who should attend

Officers and councillors who want to develop or refine their media engagement skills, whether they are new to dealing with the press or looking to build on existing experience.