Two in five people across the UK live in a town, but it is the unique sense of place, identity and shared history of each town that means that policies aimed at their regeneration cannot be rolled out in a way that discounts how distinctive their histories, current circumstances, and ambitions for the future are. In an exploration of the concept of place-based storytelling in the UK, the Carnegie UK Trust supported individuals from Scarborough and Treorchy to tell the story of their town, and found that towns require treasure, time, trust, and thought to develop their story.
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