England & Wales, Global, Scotland Communities and society , Covid-19

Swift Read: Nudge, fudge and sludge – behavioural insights and Covid-19

Summary

Nudge theory has been influential in policymaking over the last decade. Various governments have used nudges in responding to Covid-19, though this has sometimes been controversial. This briefing shows how the UK’s response has been characterised by ‘nudge’, the removal of bureaucratic ‘sludge’ and the occasional policy ‘fudge’.

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