Local 2.0 was a DCLG funded project, that aimed to learn “how local communities can be empowered through social media and other digital technologies”. Key findings were:
– hyperlocal media sites can have a positive, although not transformative, effect on the residents and communities
traditional digital communication channels like email and SMS appear more important than new social media like Twitter and Facebook (for more on this see the Going where – the eyeballs are report LGiU published last year)
– the majority of residents are not interested in cultivating relationships with local authorities
This briefing will be of relevance to elected members and officers with responsibility for communications, community engagement and outreach.
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